Portfolio · michaelangeles.com
I'm Michael.
I'm a Product Designer who helps B2B product teams understand what their customers need, shape the right experience, and test working prototypes before shipping.
Based
Marin County, California
Contact
michael@konigi.com
Portfolio
michaelangeles.com
Track record
The numbers behind the work.
15 yrs
Leading design at Balsamiq
1.4M+
People using what I shipped
3–4×
Trial-to-paid lift among engaged users
8 wks
Sketch to App Store, solo
Michael is an incredibly talented, AI-native product designer. At Balsamiq, he drove AI adoption and product innovation that made sense for our users, flexing across tools without losing focus on goals.
Arielle Johncox · CEO
How I work
Three ways I show up.
Understand
Find the problem worth solving.
I work with the team to understand the customer, their goals, the existing experience, the constraints, and where the real problem lies.
Shape
Design the experience worth building.
Create product concepts, information architecture, workflows, interaction models, and interfaces.
Test
Make the idea real enough to learn from.
I build working prototypes that let stakeholders and customers experience the proposed product before the team commits to implementation.
Selected work
Who I've built for.
01 / 05 · AI-Powered Ideation
Turning an AI idea into a testable product
Balsamiq was exploring AI-assisted wireframing, but the product direction was still taking shape. I helped define the experience from discovery through prototype, using competitive research, design exploration, test scenarios, and working demos to turn an open-ended idea into a product direction the team could evaluate and build.
Balsamiq · Design Lead · 2024–2025
michaelangeles.com/case-study/balsamiq-ai
02 / 05 · 0 to 1 Product Design
From customer problem to working product
Designers have plenty of tools for making screens, but little structure for figuring out what those screens should solve. I researched that gap, shaped it into a product, designed the experience, and built Klarita solo with Claude Code. It guides designers from discovery to a clear, shareable product brief.
Klarita · Solo Designer & Developer · 2026
michaelangeles.com/case-study/klarita
03 / 05 · Solo iOS App
Taking a product from idea to App Store
I designed and shipped Motivist, a goal-setting app built around helping people turn long-term intentions into actions they can stick with. I took the product from initial concept through product strategy, UX/UI, development, testing, and App Store launch using Claude Code as my development partner.
Motivist · Solo Designer & Developer · 2026
michaelangeles.com/case-study/motivist
04 / 05 · Balsamiq Wireframes
Evolving a product used by 1.4M+ creators
As Balsamiq’s founding designer, I helped shape Wireframes from its earliest versions into a product used by more than 1.4M creators. Over 15 years, I evolved the experience across major product and platform changes while protecting the simplicity that made Balsamiq useful in the first place.
Balsamiq · Design Lead · 2010–2025
michaelangeles.com/case-study/design-prototyping
05 / 05 · Unicron: Native Mac Second Brain
Turning personal knowledge into action
I designed and built Unicron as a knowledge graph to turn a folder of plain-text notes into an active workspace that surfaces what matters. It prepares daily briefs, organizes meeting notes, connects related information, and keeps action items moving. I took it from concept to a native Mac app in two months.
Unicron · Design Engineer · 2026
michaelangeles.com/case-study/unicron
Also shipped
Built on my own time.
I write about the future of product design with Agentic AI at Konigi and have shipped side projects that turned into working products, ranging from Mac desktop apps, custom-built CMSes, and visual tools.
PatternStax
Mac Image Organization App
FLYR.STUDIO
Event Media Generator
The DJ Kit
Gear Comparison CMS
Get in touch
Michael Angeles
The full case studies, the writing, and an assistant that can answer questions about any of it all live on the site.