Design System
Reference
Visual reference for all design tokens, component patterns, and animations used across this portfolio. Click any color swatch to copy its value.
Colors
Typography
Figtree
font-displayDisplay headings — section titles, hero h1, case study titles (weight 800 only)
Figtree, ui-sans-serif, system-ui, sans-serif
The quick brown fox jumps over the lazy dog. 0123456789
Inter
font-sansBody text, UI elements, all non-heading text
Inter, ui-sans-serif, system-ui, Arial, sans-serif
The quick brown fox jumps over the lazy dog. 0123456789
JetBrains Mono
font-monoSection labels, code, meta text
JetBrains Mono, ui-monospace, SFMono-Regular, monospace
The quick brown fox jumps over the lazy dog. 0123456789
Hero Heading
text-4xl sm:text-5xl md:text-6xl font-bold font-display tracking-tighter text-text-primary
Design Systems & Craft
Section Heading
text-2xl sm:text-3xl font-bold tracking-tight text-text-primary
Featured Work
Card Heading
text-lg font-bold text-text-primary
Project Title
Section Label
section-label
Case Study
Body
text-base text-text-secondary leading-relaxed
A seasoned design leader with deep expertise in product strategy, systems thinking, and cross-functional collaboration.
Meta Label
text-xs font-mono uppercase tracking-widest text-text-muted
Last updated Feb 2026
Tag
tag
Design Systems
The downloadable PDF is set in points for a letter page. Its palette is a separate set of --pdf-* variables, and it carries no background fills — Chrome’s print-to-PDF drops them, so every division on the sheet is a rule, a border, or an image.
Lead
27pt
Figtree · 800 · line-height 1.1 · tracking -0.028em
The positioning statement on page one
Stat Value
21pt
Figtree · 800 · line-height 1 · tracking -0.03em
The four proof numbers
Wordmark
15pt
Figtree · 800 · line-height 1 · tracking -0.025em
Masthead name, repeated on every page
Study Title
14pt
Figtree · 800 · line-height 1.15 · tracking -0.025em
Case study headings on pages two and three
Standfirst
10.5pt
Inter · 400 · line-height 1.6
The intro paragraph under the lead
Body
9.5pt
Inter · 400 · line-height 1.5
Case study descriptions and work table rows
Quote
8.5pt
Inter · 400 italic · line-height 1.55
The testimonial beside the standfirst — italic, no quotation marks
Meta
8pt
Inter · 400 · line-height 1.4
Stat captions, study meta lines, credentials
URL
7.5pt
JetBrains Mono · Set in --pdf-link
Case study deep links
Label
7pt
JetBrains Mono · 700 · uppercase · tracking 0.18em
Column heads, tags, kickers, footer. Right-aligned labels pull back -0.18em to sit flush with their rule
Component Patterns
System 7 Card
.system7-card
White card with subtle border and backdrop blur. Primary container pattern.
System 7 card with content inside
<div class="system7-card p-6">Card content</div>
Section Label
.section-label
Monospace uppercase accent label used above section headings.
Section Title
<p class="section-label">Section Title</p>
Tag / Badge
.tag
Small uppercase pill for categorization and metadata.
<span class="tag">Label</span>
Gradient Divider
.gradient-divider
Thin horizontal rule using border color.
Content above
Content below
<div class="gradient-divider"></div>
External Link
.link-external
Sky blue dotted-underline link that becomes solid on hover.
Check out the project documentation for more details.
<a href="#" class="link-external">Visit site</a>
Polaroid Frame
.polaroid-frame
Image container with layered shadows and slight rotation.
Photo caption
<div class="polaroid-frame"><img src="..." alt="..." /></div>
Shadows
Polaroid Frame
.polaroid-frame
0 4px 6px rgba(0,0,0,0.1), 0 10px 20px rgba(0,0,0,0.15), 0 0 0 1px rgba(0,0,0,0.05)
Animations
Fade In
.animate-fadeIn
Simple opacity fade for general elements.
Scale In
.animate-scaleIn
Scale + fade for modals, popovers, cards.
Chat Slide In
.chat-panel-enter
Chat panel entrance from right edge.
Chat Slide Out
.chat-panel-exit
Chat panel exit to right edge.
Typing Dots
.typing-dot
Bouncing dots in chat typing indicator.
Message In
.message-enter
Chat message entrance with subtle upward slide.
CSS Custom Properties
| Variable | Value | Description |
|---|---|---|
| --bg-primary | #e5e7eb | Page background (white on mobile) |
| --bg-secondary | rgba(255, 255, 255, 0.5) | Card / overlay background |
| --bg-accent | #f3f4f6 | Subtle accent background |
| --text-primary | #111827 | Primary text color |
| --text-secondary | #374151 | Secondary text color |
| --text-muted | #6b7280 | Muted / tertiary text |
| --border-color | #d1d5db | Default border color |
| --accent-color | #38bdf8 | Brand accent (sky-400) |
| --accent-dark | #0284c7 | Dark accent (sky-600) |
| --accent-light | #7dd3fc | Light accent (sky-300) |
| --pdf-ink | #111827 | PDF: headings, wordmark, primary copy |
| --pdf-ink-soft | #374151 | PDF: body copy and descriptions |
| --pdf-ink-mute | #6b7280 | PDF: labels, metadata, footer |
| --pdf-rule | #d1d5db | PDF: separators, table rows, figure frames |
| --pdf-link | #0284c7 | PDF: case study URLs (accent-dark reads on paper; accent does not) |
DTCG Export
Download the design system as a JSON file following the W3C Design Tokens Community Group (DTCG) specification. Compatible with Figma Variables plugins and other design token tools.
design-tokens.json file using the button aboveTokens follow the DTCG specification with $type and $value properties:
{
"color": {
"accent": {
"default": {
"$type": "color",
"$value": "#38bdf8",
"$description": "Brand accent (sky-400)"
}
}
},
"typography": {
"fontWeight": {
"bold": {
"$type": "fontWeight",
"$value": 700,
"$description": "Bold weight"
}
}
},
"shadow": {
"polaroid": {
"$type": "shadow",
"$value": "0 4px 6px rgba(0,0,0,0.1), 0 10px 20px rgba(0,0,0,0.15)",
"$description": "Polaroid frame shadow"
}
}
}